In April , Whitepages spun-off its caller ID business into a separate company called Hiya with a staff of 40 in Seattle. Whitepages provides fraud screening and identity verification for businesses, as well as public record background checks and directory services for consumers.
He began the business by developing an online database of phone numbers. The idea for Whitepages was conceived by Alex Algard, while studying at Stanford in Algard was searching for a friend's contact information and the phone company gave him the wrong number. He thought of an online email directory as an easier way to find people. Algard bought the Whitepages.
He continued operating the website as a hobby while working as an investment banker for Goldman Sachs. He expanded the database of contact information using data licensed from American Business Information now a part of Infogroup. In , Algard left his job to focus on the website; he incorporated Whitepages in The site grew and attracted more advertisers.
The company brokered deals with Yellowpages and Superpages, whereby Whitepages earned revenue for sending them referral traffic. Algard returned to the company in By the end of that year, the Whitepages database had grown to million records and the company was listed as one of Deloitte's fastest growing technology companies in North America three times. As of Whitepages provides its data and related services through seven web properties, ten mobile apps and through multiple web properties, including The Hiya app previously known as WhitePages Caller ID checks incoming calls against a database of phone numbers known for spam or scam calls and helps users report scams to the Federal Trade Commission.
Hiya mobile app replaces the Android user interface for making and receiving phone calls. WhitePages started developing features for business users around WhitePages Pro is used for things like verifying the identity of a sales lead, find fake form data in online forms and to check form data from consumers making a purchase against common indicators of fraud, like shipping to a mailbox at an unoccupied building.
In , advertising on WhitePages. Whitepages was founded in as a hobby for then-Stanford student Alex Algard. Investors were later bought-out by Algard in From to , Whitepages released several mobile apps, a re-design in , the ability for consumers to control their contact information, and other features.
From to , the company shifted away from advertising revenue and began focusing more on selling business services and subscription products. In , Whitepages said it would start working on options for users to control their information on the site. That same year, it acquired VoIP developer Snapvine in order to add features where users could be called through the website without giving out their phone number.
It also introduced an api, which gave third-party developers access to Whitepages' data. Whitepages released the Localicious app in July The app was released on Android first, because Whitepages was frustrated with Apple's approval process for iPhone apps. Whitepages PRO was also introduced that same year. Within a year of its release, 5 billion calls and texts had been transmitted using the app. It was updated in July with new features, such as the ability to customize the layout of caller information for each caller and the ability to "Like" Facebook posts from within the app.
In June , Whitepages acquired Mr. Number, an Android app for blocking unwanted callers. Whitepages is a provider of online directory services, fraud screening and identity verification for businesses, public record background checks, and other products, based on its database of contact information for people and businesses.
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